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LISA LIN
EDUCATION
UNIVERSITY
OF CALIFORNIA, BERKELEY
Berkeley, CA 1994 - 1998
TECHNICAL TRAINING
- Certifications:
Siebel Systems (5/99), Clarify (11/99), E.piphany 5.0 (10/00)
- Training
Course: Art Technology Group - Managing Customer Relationships
- Strong
Working Knowledge of: C, Java, Fortran, HTML, Visual Basic,
SQL, Oracle, Unix, Windows
EXPERIENCE
FORT POINT PARTNERS, INC.
Management Consultant, San Francisco, CA
- Acted
as Functional Lead on the $2 million BlueLight.com (Kmart)
E.piphany project
- Led
a customer usability focus group of 12 consultants to evaluate
the new Nike.com site and analyzed results
- Created
program management strategy for $3 million Gloss.com (Estee
Lauder) project
- Drove
efforts to gather and analyze metrics from Barclay Global
Investor's iShare site in order to develop improved features
and functionality
- Developed
the eSelling Performance Group, created new methodology
and documentation, and integrated it with the company's
existing Fortified Process
- Participated
in creating the Impact Analysis System, a project that defined,
designed, and built a repeatable methodology centered around
capturing, storing, and reporting key metrics across multiple
projects
- Proposed
a new company-wide Culture Plan, received executive support
and a $120K budget, and was appointed San Francisco Office
Lead to oversee Athletics, Community Service, Industry Events,
and Internal Events
- Performed
extensive research on companies in the biotech and financial
services industries for sales proposals
1999
- 2000
Marketing Strategist
- Created
the Marketing Event Plan 2000 to optimize brand awareness
and target specific markets and industries, while managing
and delivering on a $250K budget
- Communicated
the company's marketing position internally and externally
- Implemented
the Thought Leadership Plan through building panels and
proposing keynote speaking topics
- Developed
strategies with Projects Managers to effectively market
our client projects through press releases and case studies
- Researched
methods and channels to enter the market in Germany and
Chicago, as well as the financial services, high tech manufacturing,
and telecommunications industries
PRICEWATERHOUSECOOPERS
LLP
Management Consultant - Customer Relationship Marketing Group,
San Francisco, CA
SGI Clarify Global Implementation, Mountain View, CA
- Tested
Clarify Clear Support and Clear Logistics functionality
through simple and complex scenarios
- Maintained
and verified configuration changes in the System Test and
Production instances
- Updated
process flows and testing scenarios with changes in the
business process
- Performed
gap analysis on the current issue tracking system, developed
and customized a new application using Clarify Clear Support,
and created training materials for both SGI and future Clarify
implementation projects
- Increased
recruiting efforts in support of the firm's initiative to
diversify the talent pool, as the U.C. Berkeley Management
Consulting Services Diversity Lead
TEEFN
USA
Database Manager/Industrial Engineering Intern, Foster
City, CA
Anadigis, Warren, NJ
National Semiconductor, Santa Clara, CA
- Participated
in multi-observational studies of semiconductor fabs
- Conducted
detailed analyses of WIP management, facility layout designs,
and equipment efficiency for cycle time and test wafer reduction
- Implemented
recommended changes that decreased costs and improved overall
quality and efficiency
- Designed
a marketing presentation to promote Semity 3.0, an Access-based
capacity analysis tool
ACTIVITIES
AND INTERESTS
U.C. Berkeley Alumni and Alpha Kappa Delta Phi Mentor
Kamikaze Records - Dance Director
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