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BACK TO HER BIOGRAPHY
LISA LIN

EDUCATION

UNIVERSITY OF CALIFORNIA, BERKELEY
Berkeley, CA 1994 - 1998

TECHNICAL TRAINING
  • Certifications: Siebel Systems (5/99), Clarify (11/99), E.piphany 5.0 (10/00)
  • Training Course: Art Technology Group - Managing Customer Relationships
  • Strong Working Knowledge of: C, Java, Fortran, HTML, Visual Basic, SQL, Oracle, Unix, Windows

EXPERIENCE

FORT POINT PARTNERS, INC.
Management Consultant, San Francisco, CA
  • Acted as Functional Lead on the $2 million BlueLight.com (Kmart) E.piphany project
  • Led a customer usability focus group of 12 consultants to evaluate the new Nike.com site and analyzed results
  • Created program management strategy for $3 million Gloss.com (Estee Lauder) project
  • Drove efforts to gather and analyze metrics from Barclay Global Investor's iShare site in order to develop improved features and functionality
  • Developed the eSelling Performance Group, created new methodology and documentation, and integrated it with the company's existing Fortified Process
  • Participated in creating the Impact Analysis System, a project that defined, designed, and built a repeatable methodology centered around capturing, storing, and reporting key metrics across multiple projects
  • Proposed a new company-wide Culture Plan, received executive support and a $120K budget, and was appointed San Francisco Office Lead to oversee Athletics, Community Service, Industry Events, and Internal Events
  • Performed extensive research on companies in the biotech and financial services industries for sales proposals
1999 - 2000
Marketing Strategist
  • Created the Marketing Event Plan 2000 to optimize brand awareness and target specific markets and industries, while managing and delivering on a $250K budget
  • Communicated the company's marketing position internally and externally
  • Implemented the Thought Leadership Plan through building panels and proposing keynote speaking topics
  • Developed strategies with Projects Managers to effectively market our client projects through press releases and case studies
  • Researched methods and channels to enter the market in Germany and Chicago, as well as the financial services, high tech manufacturing, and telecommunications industries
PRICEWATERHOUSECOOPERS LLP
Management Consultant - Customer Relationship Marketing Group, San Francisco, CA
SGI Clarify Global Implementation, Mountain View, CA
  • Tested Clarify Clear Support and Clear Logistics functionality through simple and complex scenarios
  • Maintained and verified configuration changes in the System Test and Production instances
  • Updated process flows and testing scenarios with changes in the business process
  • Performed gap analysis on the current issue tracking system, developed and customized a new application using Clarify Clear Support, and created training materials for both SGI and future Clarify implementation projects
  • Increased recruiting efforts in support of the firm's initiative to diversify the talent pool, as the U.C. Berkeley Management Consulting Services Diversity Lead
TEEFN USA
Database Manager/Industrial Engineering Intern, Foster City, CA
Anadigis, Warren, NJ
National Semiconductor, Santa Clara, CA
  • Participated in multi-observational studies of semiconductor fabs
  • Conducted detailed analyses of WIP management, facility layout designs, and equipment efficiency for cycle time and test wafer reduction
  • Implemented recommended changes that decreased costs and improved overall quality and efficiency
  • Designed a marketing presentation to promote Semity 3.0, an Access-based capacity analysis tool
ACTIVITIES AND INTERESTS

U.C. Berkeley Alumni and Alpha Kappa Delta Phi Mentor
Kamikaze Records - Dance Director

 


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